{"id":7091,"date":"2025-02-26T10:46:37","date_gmt":"2025-02-26T09:46:37","guid":{"rendered":"https:\/\/barcelonatravelhub.com\/barcelona-travel-hub-participa-en-el-smart-travel-new-roadshow-barcelona"},"modified":"2025-02-27T10:47:57","modified_gmt":"2025-02-27T09:47:57","slug":"barcelona-travel-hub-participa-en-el-smart-travel-new-roadshow-barcelona","status":"publish","type":"post","link":"https:\/\/barcelonatravelhub.com\/es\/barcelona-travel-hub-participa-en-el-smart-travel-new-roadshow-barcelona","title":{"rendered":"Barcelona Travel Hub, participa en el Smart Travel New Roadshow Barcelona"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El portavoz de Barcelona Travel Hub, <strong>Pere Ramon<\/strong> , ha participado en el <em>Smart Travel News Roadshow<\/em> , donde ha destacado el papel de <strong>Barcelona como referente en innovaci\u00f3n tur\u00edstica y emprendedur\u00eda<\/strong> . Adem\u00e1s, ha compartido la visi\u00f3n y los retos del <strong>Barcelona Travel Hub<\/strong> , el espacio creado para fomentar la innovaci\u00f3n en el sector hotelero y tur\u00edstico. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Barcelona: destino global de innovaci\u00f3n<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">\u00abBarcelona es un destino mundialmente reconocido por su atractivo tur\u00edstico, cultural, gastron\u00f3mico y de ocio. Pero tambi\u00e9n somos un hub de innovaci\u00f3n de primer nivel, junto a ciudades como Berl\u00edn, Par\u00eds o Londres\u00bb, ha se\u00f1alado Pere Ramon. La ciudad cuenta con una red de <strong>centros tecnol\u00f3gicos, universidades de excelencia y escuelas de negocios de prestigio<\/strong> que la convierten en un ecosistema id\u00f3neo para el emprendimiento tur\u00edstico. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Barcelona Travel Hub: un espacio de referencia para la innovaci\u00f3n<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">Ante la creciente necesidad de un punto de encuentro para <strong>startups, empresas y hoteleros<\/strong> , el <em>Gremio de Hoteles<\/em> impulsa <strong>Barcelona Travel Hub<\/strong> . \u00bfEl objetivo? Facilitar conexiones y ofrecer soporte a proyectos innovadores que transformen el sector. \u00abEl reto es que el sector nos perciba como un aliado real para la innovaci\u00f3n, y no s\u00f3lo como una plataforma de divulgaci\u00f3n\u00bb, ha explicado Ramon.   <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Sostenibilidad: una necesidad, no s\u00f3lo una tendencia<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">Uno de los temas clave de la charla ha sido la sostenibilidad en el sector hotelero. Ramon ha destacado que, al igual que el <em>WiFi<\/em> pas\u00f3 de ser un extra a una necesidad, la sostenibilidad ya no es una opci\u00f3n, sino un requisito fundamental. \u00abEl problema es que todav\u00eda intentamos comercializarla como un valor a\u00f1adido, cuando en realidad es una condici\u00f3n necesaria para competir en el mercado\u00bb.  <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Conectores entre las startups y el sector<\/strong> tur\u00edstico<\/h4>\n\n<p class=\"wp-block-paragraph\">El <em>Barcelona Travel Hub<\/em> desarrolla iniciativas como <strong>Gotourism Up<\/strong> , un programa de preaceleraci\u00f3n que ha apoyado a 19 startups en s\u00f3lo dos a\u00f1os. Como por ejemplo <strong>Hub City Guides<\/strong> , una plataforma que conecta gu\u00edas tur\u00edsticos oficiales con agencias de viajes, o Idendify que conecta el destino con los hoteles a trav\u00e9s de quienes personalizadas. Tambi\u00e9n impulsamos la Incubadora para proyectos m\u00e1s maduros, como <strong>Swifton<\/strong> , que utiliza <em>gamificaci\u00f3n<\/em> para reducir el consumo de agua en las habitaciones de hotel.  <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>  La tecnolog\u00eda al servicio de la optimizaci\u00f3n de la experiencia cliente  <\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, Pere Ramon ha destacado que la tecnolog\u00eda debe estar al servicio de la mejora de la experiencia del cliente. Y podemos empezar con peque\u00f1as acciones \u00abS\u00f3lo con un par de licencias de ChatGPT, un hotel puede mejorar la comunicaci\u00f3n con sus hu\u00e9spedes de forma significativa\u00bb. Esto demuestra c\u00f3mo la tecnolog\u00eda est\u00e1 redefiniendo la industria, ofreciendo soluciones pr\u00e1cticas e inmediatas.  <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Barcelona Travel Hub sigue impulsando la innovaci\u00f3n en el sector tur\u00edstico y hotelero. \u00bfTe gustar\u00eda formar parte? <\/strong>  Cont\u00e1ctanos y descubre c\u00f3mo podemos ayudarte a hacer crecer tu idea!  <\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El portavoz de Barcelona Travel Hub, Pere Ramon , ha participado en el Smart Travel News Roadshow , donde ha destacado el papel de Barcelona como referente en innovaci\u00f3n tur\u00edstica y emprendedur\u00eda . Adem\u00e1s, ha compartido la visi\u00f3n y los retos del Barcelona Travel Hub , el espacio creado para fomentar la innovaci\u00f3n en el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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