{"id":3013,"date":"2023-10-16T20:31:00","date_gmt":"2023-10-16T18:31:00","guid":{"rendered":"https:\/\/barcelonatravelhub.com\/explorant-noves-experiencies-del-turista"},"modified":"2024-01-04T13:52:53","modified_gmt":"2024-01-04T12:52:53","slug":"explorant-noves-experiencies-del-turista","status":"publish","type":"post","link":"https:\/\/barcelonatravelhub.com\/es\/explorant-noves-experiencies-del-turista","title":{"rendered":"Explorando las Nuevas Propuestas de Experiencias Tur\u00edsticas del Turista 4.0: recapitulaci\u00f3n del webinar."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El reciente seminario en l\u00ednea del Ciclo de webinars gratuitos de Barcelona Travel Hub, impulsado por el Gremio de Hoteles de Barcelona, nos ofreci\u00f3 la oportunidad de conocer diferentes propuestas innovadoras para mejorar la experiencia del turista 4.0. Con el foco puesto en como conectar mejor con los viajeros y enriquecer sus experiencias, tuvimos la oportunidad de conocer tres soluciones que nos permite descubrir el destino desde diferentes perspectivas.<\/p>\n\n<h2 class=\"wp-block-heading has-medium-font-size\">La experiencia tur\u00edstica<\/h2>\n\n<p class=\"wp-block-paragraph\">Reflexionamos sobre el significado de la experiencia tur\u00edstica. De com tots com a viatgers sabem que l\u2019experi\u00e8ncia \u00e9s all\u00f2 que finalment queda en el nostre record. Es por eso que las organizaciones trabajan para que la experiencia sea la m\u00e1s excelente posible. Y una de las variables claves para valorar si la experiencia ha estado exitosa o no es conocer la tasa de recomendaci\u00f3n. <\/p>\n\n<p class=\"wp-block-paragraph\">La experiencia de usuario tiene una importancia fundamental en el sector tur\u00edstico, puesto que influye directamente en la satisfacci\u00f3n del cliente, la fidelizaci\u00f3n, las recomendaciones y, en \u00faltima instancia, en el \u00e9xito de un negocio tur\u00edstico.<\/p>\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Las propuestas innovadoras <\/h2>\n\n<p class=\"wp-block-paragraph\">Durante el webinar, tuvimos la oportunidad de poder conocer la oferta tres empresas innovadoras: Jooks, de origen franc\u00e9s, y Discover y Gincana digital, de origen catal\u00e1n. Cada una de ellas representa una propuesta \u00fanica para conseguir el objetivo de disfrutar del destino aportante valor:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Marta Isern, responsable de expansi\u00f3n en Espanya de <strong>J<\/strong>ooks, nos habl\u00f3 sobre la plataforma que combina hacer actividades deportivas con el descubrimiento del entorno, abriendo un mundo de oportunidades para explorar las ciudades de manera activa y divertida. Jooks, nace en Francia en 2016 y <\/li>\n\n\n\n<li>Ram\u00f3n Mart\u00edn, responsable de Gincana Digital Tur\u00edstica nos plante\u00f3 un enfoque l\u00fadico, intermediado historias interactivas y juegos que permiten a los viajeros explorar los territorios de una manera diferente y apasionante.<\/li>\n\n\n\n<li>Finalmente, Juli\u00e0 S\u00e1nchez, cofundador de Discover Catal\u00f2nia, nos aproxim\u00f3 a la aplicaci\u00f3n que permite a los viajeros descubrir las joyas culturales y las actividades \u00fanicas que tiene cerca de ellos en tiempo real, y de este modo establecer conexiones con las comunidades locales.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Presentaciones <\/h2>\n\n<p class=\"wp-block-paragraph\">Para los quienes no pudieron asistir al *webinar o desean volver a explorar las presentaciones, pod\u00e9is acceder a las diapositivas y otros recursos de cada ponente mediante los siguientes enlaces.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.diskover.cat\/wp-content\/uploads\/2023\/10\/Presentacio-Diskover-v23.101.mp4\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00eddeo presentaci\u00f3n de Diskover Catalonia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/barcelonatravelhub.com\/wp-content\/uploads\/2023\/10\/JOOKS_ES-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Presentaci\u00f3n Jooks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/barcelonatravelhub.com\/wp-content\/uploads\/2023\/10\/Presentacion-gymkanas-hoteles-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Presentaci\u00f3n Gincana Digital<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n os dejamos el enlace en las diferentes webs de las soluciones presentadas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.diskover.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web de Discover Catal\u00f2nia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jooks.app\/es\">Web de Jo<\/a><a href=\"https:\/\/www.jooks.app\/es\" target=\"_blank\" rel=\"noreferrer noopener\">oks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gymkanaturistica.com\/ca\/inicio-ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web de Gincana Digital Tur\u00edstica<\/a><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Pr\u00f3xima destinaci\u00f3n: M\u00e1s experiencias para el turista 4.0. Webinar, mi\u00e9rcoles 25 de octubre<\/h2>\n\n<p class=\"wp-block-paragraph\">La pr\u00f3xima jornada de Barcelona Travel Hub, programada para el 25 de octubre, ofrecer\u00e1 nuevas propuestas de experiencias para el turista 4.0, conoceremos soluciones que nos ayudan a disfrutar del destino y tambi\u00e9n mejorar la experiencia de usuario en el alojamiento. No os perd\u00e9is esta oportunidad de aprender y conectaros con m\u00e1s innovadores del sector. <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/barcelonatravelhub.com\/webinars\">Inscripci\u00f3n en el Ciclo de webinars de Barcelona Travel Hub<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El reciente seminario en l\u00ednea del Ciclo de webinars gratuitos de Barcelona Travel Hub, impulsado por el Gremio de Hoteles de Barcelona, nos ofreci\u00f3 la oportunidad de conocer diferentes propuestas innovadoras para mejorar la experiencia del turista 4.0. Con el foco puesto en como conectar mejor con los viajeros y enriquecer sus experiencias, tuvimos la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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