{"id":878,"date":"2023-10-16T20:31:00","date_gmt":"2023-10-16T18:31:00","guid":{"rendered":"https:\/\/barcelonatravelhub.com\/?p=878"},"modified":"2023-10-17T14:13:45","modified_gmt":"2023-10-17T12:13:45","slug":"explorant-noves-experiencies-del-turista","status":"publish","type":"post","link":"https:\/\/barcelonatravelhub.com\/en\/explorant-noves-experiencies-del-turista","title":{"rendered":"Explorant les Noves Experi\u00e8ncies Tur\u00edstiques del Turista 4.0: recapitulaci\u00f3 del webinar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El nostre recent webinar, organitzat per Barcelona Travel Hub impulsat perl Gremi d&#8217;Hotels de Barcelona, ens va oferir l&#8217;oportunitat de con\u00e8ixer diferents propostes  innovadores per millorar l&#8217;experi\u00e8ncia del turista 4.0. Amb el focus posat en com connectar millor amb els viatgers i enriquir les seves experi\u00e8ncies, vam tenir l&#8217;oportunitat de con\u00e8ixer tres propostes que ens permet descobrir la destinaci\u00f3 des de diferents perspectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">L&#8217;experi\u00e8ncia tur\u00edstica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vam reflexionar sobre la sifgnificaci\u00f3 de l&#8217;experi\u00e8ncia tur\u00edstica. Finalment tots som viatgers i sabem que l\u2019experiencia \u00e9s finalment all\u00f2 que queda en el nostre record. Les organitzacions que formem part de la cadena de valor del turisme treballem perqu\u00e8 aquesta experi\u00e8ncia sigui el m\u00e9s excel\u00b7lent possible. Sabem que una de les variables claus per valorar si l\u2019experi\u00e8ncia ha estat exitosa o no \u00e9s la tasa de recomanaci\u00f3. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;experi\u00e8ncia d&#8217;usuari, coneguda amb les sigles UX,  t\u00e9 una import\u00e0ncia fonamental en el sector tur\u00edstic ja que influeix directament en la satisfacci\u00f3 del client, la fidelitzaci\u00f3, les recomanacions i, en \u00faltima inst\u00e0ncia, en l&#8217;\u00e8xit d&#8217;un negoci tur\u00edstic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Les propostes innovadores <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durant el webinar, vam tenir l&#8217;oportunitat de con\u00e8ixer les presentacions de tres solucions, cadascun presentava una proposta \u00fanica per aconseguir l&#8217;objectiu de gaudir de la destinaci\u00f3 aportant valro:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marta Isern, responsable d&#8217;expansi\u00f3 a Espanya de <strong>JOOKS<\/strong>, ens va parlar sobre la plataforma que combina  fer activitats esportives amb la descoberta de l&#8217;entorn, obrint un m\u00f3n d&#8217;oportunitats per explorar les ciutats de manera activa i divertida.<\/li>\n\n\n\n<li>Ram\u00f3n Mart\u00edn, responsable de <strong>Gymkana Digital Tur\u00edstica<\/strong> ens planteja un enfocament l\u00fadic, mitjan\u00e7at hist\u00f2ries interactives i jocs que permeten als viatgers explorar els territoris de maneres noves i apassionants.<\/li>\n\n\n\n<li>Finalment, Juli\u00e0 S\u00e1nchez, cofundador de Discover Catal\u00f2nia, ens va aproximar a l&#8217;aplicaci\u00f3 que permet als viatgers descobrir les joies culturals i les activitats \u00faniques que t\u00e9 a prop seu,i d&#8217;esta manera  establir connexions amb les comunitats locals.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Presentacions <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per als qui no van poder assistir al webinar o desitgen tornar a explorar les presentacions, podeu accedir a les diapositives i altres recursos de cada ponent mitjan\u00e7ant els seg\u00fcents enlla\u00e7os<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.diskover.cat\/wp-content\/uploads\/2023\/10\/Presentacio-Diskover-v23.101.mp4\">V\u00eddeo presentaci\u00f3 de Diskover Catalonia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.diskover.cat\/wp-content\/uploads\/2023\/10\/Presentacio-Diskover-v23.101.mp4\">Presentaci\u00f3  JOOKS<\/a><a href=\"https:\/\/barcelonatravelhub.com\/wp-content\/uploads\/2023\/10\/JOOKS_ES-1.pdf\">JOOKS_ES<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/barcelonatravelhub.com\/wp-content\/uploads\/2023\/10\/Presentacion-gymkanas-hoteles-2.pdf\">Presentaci\u00f3 Gymkana Digital<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 us deixem l&#8217;enlla\u00e7 a les diferents webs de les solucions presentades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/chat.openai.com\/c\/enlla%C3%A7\">Web de Disco<\/a><a href=\"https:\/\/www.diskover.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">ver Catal\u00f2nia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jooks.app\/es\">Web de JOOKS<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gymkanaturistica.com\/ca\/inicio-ca\/\">Web de Gymkana Digital Tur\u00edstica<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Propera destinaci\u00f3: M\u00e9s Experi\u00e8ncies per al turista 4.0 el dimecres 25 d&#8217;octubre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La propera jornada de Barcelona Travel Hub, programada per al 25 d&#8217;octubre, oferir\u00e0 noves propostes d&#8217;experi\u00e8ncies per al turista 4.0,  coneixerem solucions que ens ajuden a gaudir  de la destinaci\u00f3 i tamb\u00e9 millorar l&#8217;experi\u00e8ncia d&#8217;usuari en l&#8217;allotjament. No us perdeu aquesta oportunitat d&#8217;aprendre i connectar-vos amb m\u00e9s innovadors del sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nostre recent webinar, organitzat per Barcelona Travel Hub impulsat perl Gremi d&#8217;Hotels de Barcelona, ens va oferir l&#8217;oportunitat de con\u00e8ixer diferents propostes innovadores per millorar l&#8217;experi\u00e8ncia del turista 4.0. Amb el focus posat en com connectar millor amb els viatgers i enriquir les seves experi\u00e8ncies, vam tenir l&#8217;oportunitat de con\u00e8ixer tres propostes que ens 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