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CREATED:20250528T092252Z
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UID:7632-1751450400-1751454000@barcelonatravelhub.com
SUMMARY:Webinar: The Direct Booking revolution: technology and strategy to increase profits
DESCRIPTION:Driving direct bookings is no longer an alternative\, but a key strategy to gain independence\, connect with the customer and improve profitability. In this session we will explore innovative technologies and loyalty models that can transform the direct channel.  \nWith the participation of: \nRaúl Domínguez \, CEO & Founder of Maarlab \, specializes in integrating flight booking into hotel websites to increase direct bookings. \nÁngela Bustillos \, CMO & Co-founder at eXplorins \, creator of PERS \, a rewards-based loyalty system for phygital experiences. \nDamià Font \, founder of Marmirada and hotelier\, will lead the session as moderator.
URL:https://barcelonatravelhub.com/en/event/webinar-the-direct-booking-revolution-technology-and-strategy-to-increase-profits
ATTACH;FMTTYPE=image/jpeg:https://barcelonatravelhub.com/wp-content/uploads/2025/05/3r-Cicle-de-Webinars-Barcelona-Travel-hub-Talent-i-turisme-Innovacio-per-atreure-i-retenir-els-millors-professionals-Dimecres-14-de-maig-de-10-a-11-h-1.jpg
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